Sample Organizational Goals
Last updated: May 3, 2021
Estimated reading time: 2 min
What will your organization achieve this year, and how will you judge success? Here’s a sample of how to structure clear, measurable organizational goals.
Universal Health Care Now
Jan – Dec 20XX
Priority 1*: Create significant traction for universal coverage legislation
Goal 1:By Dec. 31, universal state health coverage bill introduced in one chamber with public support of either key committee chair or leadership.
Goal 2:By Dec. 31, secure commitment of at least 75% of declared governor candidates to include universal state coverage in campaign platform.
Priority 2: Intensify and broaden grassroots support
Goal 1:By Oct. 1, build out a comprehensive database of grassroots supporters including demographic data to ensure that the issue of universal coverage has support among people across the socio-economic spectrum and ethnicities.
Goal 2:By Dec. 31, mobilize at least 18,000 grassroots supporters to contact state legislators through a minimum of 3 calls to action, with at least 60% of contacts from majority BIPOC districts.
Goal 3:By Dec. 15, 10% of existing (i.e., in database as of Jan. 1) grassroots supporters are “super activists,” as defined by having forwarded each action alert to at least 10 friends or having organized an in-person mobilization event (e.g., a house party). 30% of “super activists” identify as low-income and/or BIPOC.
Priority 3: Raise the profile of health care crisis in the media
Goal 1:截至12月31日，至少有一家主要的全国性媒体(估计观众/读者超过100万)和至少5家次要媒体(国家或地区)产生了点击率。
Goal 2:到12月31日，在BIPOC收到至少6个媒体来源的正面提及，其中至少2个非英语媒体，2个黑人媒体。
Priority 4: Strengthen our financial sustainability
Goal 1:By Dec. 31, a total of at least $1,850,000 raised, including $1,600,000 in general support.
Goal 2:在3月1日之前，启动一个小捐助者授权计划，吸引低收入背景的成员参与，目标是将我们的这一人口统计的成员数量增加25%。
Priority 5: Build a strong, diverse team
Goal 1:All open positions filled by June 30, where for each open position, at least two finalists identify as BIPOC.
Goal 2:By Dec. 31, 90% of staff identified as high performers at start of year have committed to stay another year, with no gaps across race/ethnicity.
*限制你的组织优先级(最好是3到5个)，以便集中员工的努力。